Case Study: Alabama Periodontics
A Calming, Confident Digital Experience for a Specialized Dental Practice
Alabama Periodontics is a trusted name in periodontal care—but their online presence didn’t reflect the level of professionalism and warmth patients experience in the office. We were brought in to reimagine their website with an emphasis on clarity, trust, and ease of use.
We created a modern, mobile-first site that guides patients through services, treatment options, and what to expect—while highlighting the expertise of the practice. And to deepen the patient connection, we produced a custom video for every major service page, allowing visitors to see and hear directly from Dr. Maddux. This personal touch not only builds trust but also increases time on page, improving overall SEO performance.
Watch the Alabama Periodontics Film
Helping Patients Feel Seen, Heard, and Cared For—Before They Ever Visit
To create a more personal connection and ease patient anxiety, we produced a short, custom video for each service page—featuring Dr. Maddux speaking directly to the camera. These videos help patients understand their treatment options in a calm, human way while increasing time spent on site and boosting search rankings through meaningful engagement.
Highlights of Our Work:
- Clean, Mobile-Optimized Design
A modern look with soft tones, clear spacing, and responsive navigation that makes patients feel comfortable and confident. - Service Page Videos Featuring Dr. Maddux
Every core service includes a short video introduction by Dr. Maddux, helping patients build a personal connection before setting foot in the office. - Patient-Friendly Language & Layout
Each treatment page explains complex procedures with calm, clear language to reduce anxiety and improve understanding. - Meet the Doctor & Practice Philosophy Section
Professional headshots and warm, genuine messaging showcase the personality and values behind the practice. - SEO-Structured Pages for Each Service
Each page is structured with SEO in mind, using targeted keywords, engaging video, and fast load times to improve discoverability. - Call-to-Action Throughout the Site
Strategic prompts guide patients toward booking, exploring services, or making a call—no matter where they are on the site. - HIPAA-Conscious Contact Integration
Simple, accessible contact tools designed with patient privacy and security in mind.
Result:
Alabama Periodontics now has a warm, professional website that reflects the quality of care patients can expect. With integrated videos, trust-building content, and SEO-forward design, the site has become a valuable extension of the practice’s reputation and results.
Ready to Create a Patient Experience That Begins Online?
