SEO Web Design Services

SEO web design is a strategic design process. It combines the UI and UX of a website with the quality and quantity of a website’s organic growth.

At MacMedia, our SEO web-designed sites start in the planning phase of our projects before any code is written. With our strategy, we’ve seen these types of websites increase in visibility 300+%.

The first step to any successful SEO web design campaign is defining your target audience. Who are they, what are they searching, and how can you reach them. You may determine that your website’s search rankings is the best way.

A strong web design, content development and SEO would be necessary to become visible on search engines and reach your audience.  Identifying your target audience assists in determining a website’s strategy.

To reach your target audience using search engine optimization, you must now develop your SEO Strategy. This will include extensive keyword research. You will need a tool like Google’s keyword planner or SEM Rush to determine search volume on key terms that your customer is searching.

Determining these keywords will help you develop your content marketing strategy to start publishing valuable content to your audience on your website.

You have successfully identified your strategic keywords and you are creating valuable content for your audience. What now? Implementing technical SEO requires skill, time, patience and dedication.

Each page, post, and video needs to be technically optimized using to tell Google that your content exists so it ranks well. Technical SEO is a must for any website to rank high in search engines.

Content marketing is an important tool in your digital marketing strategy. Attention spans are short. Trends come and go quickly. When planning your content marketing strategy, be sure to think about creating content that lasts forever. You want your content to remain relevant to your audience for many years.

When it ranks, it continues to produce search volume over many years. This is unlike short-term content that only lasts a few weeks like a new computer announcement or OS update to your iPhone which is only relevant until the next update or announcement.

You spend your time creating high-quality content, but now you want it to be discovered. As part of your website’s marketing strategy, take time to technically optimize your posts by using keywords in the titles, subheadings, and meta descriptions. Break up your content so it’s easy to read.

Make sure it displays beautifully on mobile devices. Link internally to other valuable pages of content you share on your website. This will help rank your content and tell search engines that what you are creating is valuable and high-quality.

Sharing content is key to any successful SEO web design strategy. When you share content on social media or have a local blog link back to your article, you are creating what are called backlinks to your content.

The more high-quality backlinks you can send to your content, the higher your content ranks in search engines. Make sure your backlinks come from high domain authority websites to improve your SEO even more.

Take time to study and analyze the results of your SEO web design campaign and content marketing strategy. Look at page views, bounce rates, organic search rankings and determine what your audience is responding to most.

Overlooking analytics can result in you wasting time creating non-relevant content or worse non-visible content.

According to TechJury.net, Video is the number 1 source of information for 66% of people. Using YouTube to create videos and diversify your website’s content mediums can be very effective. With every blog post, creating a video that your audience can watch will increase user engagement.

You can utilize your keywords in Youtube video titles, descriptions, tags, and link a video back to your blog and Google My Business page to help your SEO. Videos are great for SEO and even better for engaging your audience.

Publishing your content is the first step to success for growing your businesses website. However, if you want to be rewarded even more for your content marketing efforts, updating your content is essential.

Search engines like Google are now rewarding and giving ranking authority to websites that regularly update or make changes to your content. Your website is seen as more relevant, engaging and valuable.

Local SEO is becoming more important for local businesses’s to grow an online presence. As part of your strategy, make sure you are linking back blog articles, videos and social media posts to your Google my business page.

You can also post to your Google my business to tell search engines that you are relevant and engaged as a local business owner. This will help contribute to your local search ranking authority.