The Birmingham video marketing team at MacMedia creates high-resolution, movie-like tours and stories about your business to reach your customers. According to TechJury.net, Over 500 million people watch Facebook videos every day.
Birmingham Video Marketing Strategy
Video marketing is the best digital sales tool we have to meet and help our customers online. Video educates, entertains, personalizes, brands, connects and builds real relationships with your customers.
Why Choose MacMedia for Video Marketing?
The video production team at MacMedia takes great pride in its storytelling abilities to engage the viewer. We write, interview, film, edit, and publish our own movies. Our video marketing team travels to your location and creates compelling video content for your customers.
Birmingham Video Marketing
Our Team Travels To You
Today your customers prefer video production and video marketing for communicating with their favorite brands and service providers. Video is instant credibility and personal connection with direct to your audience.
Communicate clearly and effectively with video marketing as a key part of your overall digital strategy and social media marketing. Video is a valuable resource for you to use on your website and social media to get your story out, fast so you can start helping customers.
Reach Your Customers with Video Marketing
Share High Quality Videos
MacMedia advises not only high-quality 4K resolution video but more importantly high-quality content that provides value to the viewer. We optimize your video with keywords and tags so you can utilize search engine optimization.
Include Videos In Your Blog Posts
Attention spans are short. Your viewers are more busy than ever. Save the time and boredom from reading and give your audience a video blog post to watch in addition to the written copy. You benefit from better communication with your customers and embedded videos do well in the search engines.
Utilize Social Media
Audiences would much rather share engaging videos with music and personalization with their friends and colleagues than written blog posts. Post your video marketing content on social media for backlinks back to your website and increased sharing opportunities.
Birmingham Video Marketing and Using Social Media
Publishing your video marketing content to social media networks can be very powerful for growing your business. Video content is the most consumed media form on mobile and desktop devices across social media.
A key part of your video content marketing strategy should be to create video content specifically for social video marketing. You’ll experience higher engagement rates on your social media posts and your customers will share your videos with others.
8 Tips for an Effective Video Marketing Strategy
1. Follow A Posting Schedule
Creating a schedule for your videos to be posted on social media may seem obvious, but lack of content is the most common mistake made by companies. Try writing out a content calendar for your posts. Organize these by platform and include a post title and description so you can quickly post frequently and not have to think about it. You can even use a tool like Buffer App to schedule these posts to various platforms in advance.
2. Include How To’s and Demos
A little behind-the-scenes content allowing the viewer to step into your industry for a few minutes or showing your customers how to do something they generally hire you for makes for engaging content. Everybody enjoys a peek behind the curtain or valuable insight into a process or procedure. Don’t neglect helping viewers solve problems.
3. Engage in Storytelling
Every company has a story. Music, narration and some effects go along way when it comes to storytelling. Your viewers will enjoy getting to know your company on a personal level that maybe they hadn’t discovered before. It’s also an entertaining way to keep your audience’s attention on your video longer.
4. Be Authentic
Audiences have a gut feeling about who and what they are watching. They will smell a fake when they see one. Being authentic and honest with your customers is a great way to build deeper relationships and it’s also a major credibility builder for your business. If you can engage authentically online, they will trust your business forever.
5. Include Your Audience
Anytime you can create video content that includes your audience, do it. Need a name chosen for an upcoming album release? Ask your social media audience using video. Running a contest to giveaway a pair of tickets? Include your audience in a video or announce the winner in a social media video to keep your posts entertaining and inclusive.
6. Create Calls to Action
Clear calls to action are important to driving traffic to your website or getting sales from your social media pages. Ask and you shall receive. If you fail to include periodic call to actions, you will fail to get results. Buy now, visit website, get started today, free quote, request a proposal, watch video, listen to podcast, etc. the list goes on. These are effective calls to action and must be included in video content.
7. Optimize videos with SEO content
Using tags and keywords in your video titles, descriptions, social media posts, and tags included areas will optimize your videos for search engines. Google doesn’t know what your video is about if you fail to tell it. Using captions on social media is important so your videos can be seen in quiet environments.
8. Analyze and Monitor
Data is king. Video data is a valuable resource in determining what your audience is interested in and what they may not be interested. Look for key video performance indicators like watch time, click through rate, comments, shares and audience views to determine if a video is engaging. Constantly monitoring data and analyzing your video marketing strategy is important to success long term.
Keep Video Content Engaging and Informative
One of the most common mistakes made by companies today is a video that runs too long or is totally boring to watch. It is important to put yourself in your audience’s shoes when creating video content for your website or social media platform. If you were them, what would you want to see?
Often we say to our clients, you are a media company that sells. For a dentist, he or she is a media company selling dental services. This is a mindset you must adopt for a successful video marketing strategy and to maximize its effectiveness.
A final thought to keep priority in your video content, is length of your videos. Attention spans are at an all-time low, so it is important to keep this in mind when creating your content. Capturing your audience’s attention in the first 3 seconds is key to having your viewer stay engaged with the content.
