Birmingham social media company, MacMedia, uses social media marketing to help companies reach new customers, build better relationships, and send new traffic to their website.

Social Media Marketing Strategy

Attention spans are the shortest ever. Your customers want value right now. Keep your content engaging and valuable on social media to win.

Birmingham Social Media Company Social Media Marketing Strategy Management

Birmingham Social Media Company Strategy and Management

Starting a powerful social media marketing campaign is an essential part of your overall digital marketing strategy. You need to be on social media where all generations are spending hours everyday consuming content. It’s your job to have a social media strategy for your business so you can stay engaged with your customers wherever they spend their time. Partner with a powerful Birmingham social media company to help grow your business.
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EMPOWER YOUR SOCIAL MEDIA

How MacMedia Uses Social Media Marketing

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Be Where Your Customer Is

How much time do you spend personally on social media? According to BroadbandSearch.net, on average, people spend 147 minutes, or two hours and twenty-seven minutes, on social media daily. Your customers are here everyday. If you want to grow your business, you have to be on social media. Authentic connections and constantly providing value is how you will win on social media.

Here are some tips on interacting with your customers:

  • Ask yourself what is your customer doing on the social media platform? If they are there for entertainment, create the type of content they want to see.
  • Reverse engineer: If you are the customer, what would you like to see from a company that you would actually enjoy consuming? This is the answer to the type of interactions you will create with your content to bring you closer to your customer.

Understand The Needs Of Your Customers

A successful social media campaign will make you and your bottom line smile. This is your opportunity to not only grow your business but having fun making meaningful relationships with your customers. Being on the right social media channels will help you deliver the content your customers want and need.

Picking the right social media platforms will be based on your target demographic and understanding to which age group your customer belongs. Then, it is up to your creative imagination and professional expertise in your area to create engaging, informative, and entertaining content that your audience enjoys seeing.

Measure Your Value To Your Customers

It will be obvious if your social media campaign is successfully producing results for your business. How do you know? It’s important you measure the activity of your social media posts: comments, likes, shares, tags, views.

Tracking every bit of data will show you whether the content you are producing is being consumed. Always remember that value doesn’t have to be boring information. Value can be giving your customer a break during their day by showing a funny video. You just want to be seen often.

You Can Be Social Media King

We recommend picking your preferred social media platform which hosts your target audience and get to work making content. The most successful businesses are currently engaging their customers on social media regularly and powerfully.

Want to partner with a highly recognized Birmingham Social Media Company?

Why Should My Business Do Social Media Marketing?

1. Targeted Traffic Campaigns

There is no better data than social media audience data. The ability to reach your targeted audience directly has never been more available. Not only can you brand your business, but you can improve your website’s SEO and social media footprint at the same time.

Social media results are often immediate compared other forms of website marketing.

2. Authentic Customer Relationships

In past days, you relied on print and ad agencies to communicate with your customers. Today, businesses have the opportunity to speak directly with the customer. This provides so many new opportunities to solve customer service issues or advertise a new product.

This is your opportunity to create real, long-term relationships with your customers to increase trust in your brand and have customers share your business and pass referrals to grow your business. Trusting relationships with your customers on social media empowers your business.

3. Improve Your SEO

Does your website have a blog or write content about your expertise? Social media marketing is your opportunity to share your content with your customers directly. Your customers can tag and re-tag friends in your content helping your website’s SEO performance by creating backlinks.

Building domain authority of your website by creating backlinks on social media will be extremely effective long-term for returning results in your website’s SEO performance.

4. Cost Effective Social Media Advertising

Facebook video and pay-per-click advertising services are often times the most cost-effective return on your investment. The average cost per action (CPA) for Facebook ads across all industries is $18.68. Google Ads come at a higher cost than Facebook.

The average CPA in AdWords across all industries is $48.96 for search and $75.51 for display. Depending on your industry and customer’s buying intent, it is hard to argue against Facebook’s social media advertising campaigns.

5. Relevancy

Customer visibility should be often. Being on social media puts you in front of your customers daily. What if you had the opportunity to talk to the majority of customers face-to-face every single day, wouldn’t you do it? This is why social media is extremely important to your overall website marketing strategy and also your sales and branding plans.

A key is being in the forefront of customers minds when they go to make a referral. A corny joke we often share: All visibility is good visibility.

Our Final Thoughts

Having your business on social sites is a must and it should be a priority in your website marketing strategy. It is your direct line to your customer benefitting customer service, brand, visibility, engagement, relevancy, and improves your SEO performance. All social media users are looking for your business to be active on platforms.

What if they visit your Facebook page and the most recent post is 3 years ago? Will they assume your business has closed? Will they assume your business is not doing as well as others on social media? Will they prefer to work with someone that is on social media? Yes to all 3 of these questions.

Get started with a Top Rated Birmingham Social Media Company

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We would like to hear from you

Tell us a little about your business and we’ll reach out to get your Birmingham social media company project underway.