Birmingham Digital Marketing Strategy

MacMedia uses advanced data to power up your digital marketing strategy. Our services help businesses track, record, analyze and execute your digital growth plan.

Digital Marketing Strategy

What Is A Digital Marketing Strategy?

A digital marketing strategy is a plan that utilizes online marketing channels like search engines and social media platforms to scale your business. Digital strategy plans provide you the opportunity to determine which online channels and digital marketing tactics you will use, and how much you will budget for these channels and tactics.

What Is A Digital Marketing Strategy

Why Have A Digital Marketing Strategy?

A digital marketing strategy is key to successfully getting visibility on the Internet because it allows you to plan and prepare strategically for how you are going to grow your business. Partnering with a full-service digital marketing agency, like MacMedia, is a great way to get help planning your digital marketing campaign management.

We can help you identify your internet marketing strategies before you get started so that you don’t waste time or money. A powerful digital marketing campaign can transform your business leads and scale your company quickly. Whether it’s PPC or organic SEO or a content marketing plan, investing time and money into your businesses’s digital marketing and having a plan is vital to scaling your website’s marketing.

Why Have A Digital Marketing Strategy

7 Digital Marketing Strategies For Your Business

1. Define Your Audience

Knowing your target audience before you get started is important to focusing your digital marketing efforts. Who are they? What age? What are they interested in? Who are they friends with? What communities are they apart of? Clearly defining your customer will help you later when deciding which platforms to use.

2. Identify Your Value

Your value to your customer makes you different. Why are you different? What value do you provide to your customers that no one else does? Identifying your value to your customer clearly will help you when planning your content. Your content marketing strategy should include your value proposition to your customer often and knowing this helps plan your social media posts and website content.

Digital Marketing Strategy Define Your Audience

3. S.M.A.R.T Goals

SMART is an acronym that refers to Specific, Measurable, Attainable, Relevant, and Time-based goals. SMART goals are defined, structured and trackable with clear objectives and milestones.

Specific

Work on clearly defining your digital marketing goals. Think about who you want to target, what are they interested in, what can I provide to them that will be appreciated, and what would I like to achieve with my digital marketing campaign?

Measurable

With everything you do, your digital marketing efforts should always be measurable. Regularly look at your data and results – how much activity did a post get? How many opens did my e-mail receive? How many people downloaded our guide? These platforms provide advanced data reporting tools and you can use these to make gains in your digital marketing.

Achievable

Set some goals that you can achieve short-term. Digital marketing is a long-term investment. We always say it’s like going to the gym. It takes time to build muscle, but the results are amazing.

Relevant

Make sure you efforts are clearly defined and relevant to your goals. A women’s shoe store probably shouldn’t advertise on men’s websites. It may seem obvious, but many companies make the mistake of overlooking the relevancy of their digital marketing ads.

Time-based

Set a time-based deadline or goal for achieving a realistic goal. Without discipline, your campaigns may not make the substantial impact to your businesses’s growth as you expected. Time-based goals force you to analyze, measure, and pivot on a regular basis.

Digital Marketing Strategy SMART GOALS

Get Help with Digital Marketing Strategy

Digital Marketing Strategy Choose Your Platforms

4. Pick Your Digital Marketing Strategies

Now that you have clearly defined your customer and identified your value proposition to your customer, you can now choose the appropriate digital marketing channels to reach your target audience. Optimize your website, choose your digital advertising channels, and form a content marketing plan.

5. Choose Your Budget

Setting a budget is an important part to your digital strategy. You want to define a customer acquisition cost early on in your campaign. What will you spend to gain a customer and what is the lifetime value of that customer to my business? This ensures you build a profitable digital marketing campaign. Most companies spend $2000-$10000+ each month on online advertising.

6. Launch Your Digital Marketing Strategy Campaigns

You have planned step by step your digital marketing campaign – now it is time to launch. Go live on social media, your website, and any other platforms you’ve chosen to advertise. Make sure you have advanced tracking in place recording data and measuring analytics across your channels.

7. Analyze and Measure Your Results

Measuring data from your digital marketing campaign is vital to your success. Look for key performance indicators like click-through rates to measure your Ad’s relevancy. Look at engagement rates to see if you audience is interested in your content. Analyze views and bounce rates and mobile device usage and time spent on your content to make adjustments and fine-tune your results.

Digital Marketing Strategy Launch Your Campaign

How To Maximize Impact Of Your Digital Marketing Strategy

Share Regular Content

Engaging with your audience on a regular basis with regular content is important to your success. It’s easy create content on a regular basis, so just do it. Follow a content calendar, schedule your posts and ads in advance, and stay in touch with your customers. A common mistake businesses’s make is not regularly communicating with their customers. You are losing sales, engagement, and momentum in your digital marketing campaigns.

Give Value To Your Customer

If you’re providing regular content to your customers in your digital marketing, but they aren’t interested in what you are producing, you are wasting your efforts. Constantly providing value to your customers with your content is the life in your campaigns. This can be helpful information they want, entertaining content or building relationships through positive customer service.

Maximize Digital Marketing Strategy Share Regular Content
Digital Marketing Strategy Structure Your Campaigns

Structure Your Campaigns

Be specific about where your digital marketing efforts are being spent and who you are targeting. A structured campaign will help you reach exactly who your audience is without wasting time and money. Choosing the right platforms, planning your content and giving structure to your marketing efforts will yield maximum results.

Use Data To Analyze

The backend data provided by these advertising platforms is extremely powerful. It’s so much more than a help way to optimize your digital marketing campaigns. You will learn interests and behavior choices that you never knew about your audience. This helps you in other efforts in sales and customer service. Always review analytics, behaviors and measurable data that are given in your analytics dashboards.

Frequently Asked Questions About A Digital Marketing Strategy

Digital Marketing covers a wide scope of website marketing tools available to grow your business. It is commonly asked “What is digital marketing?” We have put together a list of frequently asked questions about what digital marketing is and how it works.

What is digital marketing?

Digital marketing is targeted online marketing designed to scale your website’s presence on the Internet and grow your business. It can include using tools like social media, SEO (search engine optimization) and email to reach your target audience.

What are the benefits of digital marketing?

The benefits of digital marketing include increased website visibility, customer engagement and brand awareness.

What is a content strategy?

Content strategy is a plan to produce content that is relevant to your audience. What are you going to say that interests your audience and gets them to share your content.

What are Marketing materials?

Marketing materials are brochures, website pages, business cards and anything used to promote your business.

What is a brand strategy?

A brand strategy is clearly defined promise that your business makes to its customers.

What is search engine optimization?

Search engine optimization is a technique used to increase your website’s ranking position among search results to gain higher visibility and web traffic. It involves optimizing your website technically and then sending high-quality backlinks to your website to increase its domain authority. According to Oberlo, Google has 91.9 percent of the market share as of January 2022

What is a landing page?

A landing page is a web page that is dedicated to converting visitors into customers. Often times, landing pages are designed specifically for a targeted audience.

What is lead generation?

Lead generation is finding new potential customers and having them call, fill out a contact form or get in touch with your business.

What is email marketing?

Email marketing is sending emails to subscribers and offering discounts, announcements or other valuable information on a regular basis.

What is social media marketing?

Social media marketing is using social platforms to engage with your customers, get new leads and increase brand awareness for your business.

Start Your Digital Marketing Campaign

Macmedia birmingham web design company top rated

We would like to hear from you

Tell us a little about your business and we’ll reach out to get your digital marketing strategy project underway.