6 Common Myths About Having A Website
Websites are complex, scary, and overwhelming for many business owners. Knowing how to build a website, drive traffic, and grow your business is not an easy task without help from professionals. The web is always changing, creating challenges for anyone not working in the Internet industry full-time. That is why we have compiled a list of 6 Common Myths About Having A Website to help you navigate through the website building process.
Myth #1: Build It & They Will Come
One of the most common myths about having a website is that building a website will automatically bring an influx of web traffic that converts into new business. In 2016, unfortunately, this is not the case. Your website generates traffic from quality content, search visibility, and hustling visitors to your page.
Building a website is the first step to growing your presence online. However, be ready to execute a Digital Marketing plan to generate traffic to your website. You may consider using video marketing, social marketing, or pay-per-click advertising like Google Adwords to increase traffic to your website.
Myth #2: My Website Will Look The Same On All Devices
Have you looked at your website on a mobile device? As mobile usage has surpassed desktop usage, the appearance of your website on mobile devices is critical. Simply having a shrunken version of your website to fit smaller screens will frustrate users on smartphones & tablets.
Make sure your site is mobile-friendly, or responsive, and is accepted by Google’s checker tool.
Myth #3: Cheap Hosting Is The Same As Expensive Hosting
Cheap hosting is not the same as expensive hosting. Some plans allocate more storage, e-mails, security, etc. Other plans do not. Compare multiple plans to be sure you really are getting what you pay for.
MacMedia’s hosting plans are all-inclusive. For your monthly web hosting fee, we provide security, maintenance, site updates, unlimited storage, e-mails, etc. Find a hosting plan that is all-inclusive and you are all set.
Myth #4: I Do Not Really Need A Website
The truth is, in 2016, everyone needs a website. The cold, hard truth is you not only need a website, but you need a website that stands out among everyone else’s website. It is no longer acceptable to have just a web page.
You need a website that tells your story, impresses visitors, and assures your customers that you are the leader in your industry. A website gives you instant credibility, and if executed correctly, a lasting first impression that guarantees the sell.
Myth #5: I Do Not Have Enough Time to Update A Website
Today, updating your website is a fast & easy process. Whether it is uploading a picture, writing a blog, or adding text to your pages, updating your website can be as easy as using Facebook.
If you are not interested in doing updates yourself, hire an hourly website content manager. There are hundreds of affordable freelance writers, bloggers, and site managers that will regularly update your website with fresh content.
Myth #6: I Do Not Know How to Make Updates To My Site
With content management systems like WordPress, it is easy to update your website. Posting to a blog, changing a picture, or even managing your SEO tags is as easy as using Facebook. Make sure your website is built using a familiar content management system.