Case Study: Tuscaloosa Surgical Associates
A Trusted Surgical Practice, Reintroduced with Video-Driven Design
As with all of our healthcare websites, we began by creating a series of short, thoughtful videos for each major service offered—allowing patients to hear directly from the physicians and better understand their care options. These videos serve as both an educational resource and a powerful trust-builder, increasing engagement and extending time on site.
We then redesigned Tuscaloosa Surgical Associates’ website from the ground up, modernizing the structure, visuals, and messaging to reflect the professionalism and compassion of the surgical team. The result is a website that feels confident, calm, and built around the patient experience.
Watch the Tuscaloosa Surgical Film
Helping Patients Understand Their Procedures with Confidence
To bring a human face to complex surgical care, we produced a full series of short, service-specific videos featuring each physician clearly explaining procedures in a calm, reassuring tone. In addition to the video series, we created a cinematic main feature film for the practice—highlighting the story, mission, and care philosophy of Tuscaloosa Surgical Associates. This flagship video serves as the emotional heartbeat of the brand and an instant trust-builder for new patients.
Highlights of Our Work:
- Service-Specific Video Series
Each core treatment or procedure features a dedicated video with a physician explaining the process in patient-friendly language. - Modern, Responsive Website Design
Built for today’s devices and patient expectations, the site is fast, mobile-first, and easy to navigate. - Procedure Pages with SEO Structure
Each service has its own optimized page, combining video, copy, and visuals to educate and inform while ranking well in search. - Meet the Doctors Section
Humanized the brand with professional photography and personal bios to build early rapport with site visitors. - Contact & Referral Tools
Streamlined forms and call-to-actions make it easy for patients and referring doctors to get in touch quickly. - HIPAA-Conscious Site Architecture
Built with patient privacy in mind, including compliant forms and secure communication pathways.
Result:
Tuscaloosa Surgical Associates now has a digital presence that reflects their expertise and care. With educational video content, a clean structure, and patient-first design, the site now supports both new patient acquisition and long-term brand confidence.
Ready to Create a Patient Experience That Begins Online?
