How much does a PPC Agency cost in Birmingham, AL?
PPC agencies in Birmingham charge fees for managing clients’ Adwords accounts as follows:
- a $500–$4000 fixed charge
- 15% to 30% of your marketing budget
- a performance-based strategy where each convert costs $30
- A mix of this plus more budget
Our PPC management services at MacMedia range from 15% to 22% of your ad spend, with the greatest cost of $4,000. The price decreases as your expenditure rises.
What is PPC (Pay-per-click) Advertising?
Pay-per-click (PPC) advertising means you pay to show on the SERP (search engine result page). Your result shows when a user puts in a certain set of keywords or phrase(s) into the search engine. The ads you produce to drive traffic to your website will appear on the SERP. Google only charges if someone clicks on them.
PPC can generate great leads for your business . An excellent user journey can result in a significant return on your PPC investment.
Companies bid on terms to get the #1 ad spot at the top of results. Customer search queries are specific, targeted and high-intent. “Website designer in Birmingham, AL” is a high-intent search phrase. This query means someone is ready to hire a company. PPC campaigns are profitable when we you optimize.
Does my company need PPC Advertising?
Your company needs PPC advertising if you want to sell products or services online. PPC campaigns are good at driving traffic to landing pages. Using PPC advertising to promote your website’s content will help your website’s SEO.
For any company with large margins or high client lifetime values, PPC is a powerful service. The cost of a click is negligible in comparison to the worth of a certain customer.
Local businesses enjoy PPC. It allows for direct marketing to members of your target market. PPC’s quick results are helpful to event-based and seasonal enterprises. You may launch a campaign right away.
It’s challenging to imagine a business where PPC wouldn’t be beneficial. PPC advertising aims to increase clickthrough rates. This is why it performs well.
Make sure you are bidding on the appropriate queries at the right price. You want to avoid wasting money on unqualified leads. Your Marketing People can help with that. Our skilled PPC experts help in budget optimization. We perform copy A/B testing, and keyword research. We improve what we do to give you more clients, leads, and a higher return on investment.
Should I hire an agency for my PPC management?
Even while it’s crucial, an organic SEO plan cannot carry you all the way there. It takes a while, which is the biggest issue. Customers should be able to access your website right away, not in three to six months!
How can we move quicker? The solution is as simple as hiring a PPC management company.
An effective PPC marketing approach yields quick and dependable results. PPC advertising starts generating results as soon as your ads are online. This is in contrast to SEO, which focuses on “organic” traffic increase. So, PPC marketing is the way to go if you want to make money fast.
Of course, the work doesn’t end when your ads are live. Even if you receive a lot of clicks and conversions, there is always opportunity for growth.
Analyze PPC Data
Your PPC campaign’s reach adjusts based on data and how well it’s working. Our PPC experts assist you in allocating budget to high-value advertising attributes. Don’t waste time on ineffective ones if the immediate outcomes are disappointing.
You have to consider many things every day as a business owner. PPC management requires a lot of preparation, planning, and work. Your time, effort, and knowledge would be better used elsewhere. So, hiring a PPC management company is more of a need than a pleasure.
Contrary to popular perception, the ads won’t start running on their own. To perform to their greatest capacity, they need ongoing PPC maintenance. This is important to ensure that everything is functioning well. Make adjustments often to avoid losing money.
Our PPC management service also takes care of many details, such as adjusting the ad schedule. Check that the search phrases are still relevant. Make sure your budget is being used well.
If you make the right choice, you’ll have a partner you can depend on. We carry out your plans while you take care of other things. You will save money by following our professional guidance. We can maximize the effectiveness of your advertisements.
PPC management companies never spend money on irrelevant clicks and impressions. We stop you from losing money due to mishandled PPC ads.
How long should my PPC campaign last?
There are many checkpoints to determine whether your efforts are having an impact. We track these as your campaign develops and moves through the trial months.
Sending monthly reports that analyze trends is one way to keep tabs on things. Yet, you shouldn’t take these reports too serious. A month of declining conversion doesn’t mean PPC isn’t helping your company.
The most reliable way to measure success is over a period of twelve months. It might be discouraging to not see conversions based on payments.
Motivate yourself to continue through the initial part of the campaign. Try to focus on finding moderate victories throughout the first six months.
You may not see results from PPC within the first week or even month of incorporating it into your budget. Don’t give up on it. A two-month trial period is usually the starting point for any PPC campaign. Then, you see results.
You should combine PPC and SEO (search engine optimization). This maximizes your company’s exposure and draws in the largest audience. PPC is a temporary solution for SEO. Your company should also focus on organic SEO. Your PPC campaign should aim to last 6 to 12 months.
PPC helps meet the top rank on an organic Google search. PPC initiatives should precede SEO efforts.
