Hiring a Social Media Agency in Birmingham, AL: What to Expect
Hiring a social media agency can be tricky. What is social media marketing? Does my company need it? How much does it cost? What questions should I ask an agency before hiring them for a project? What are the reasons for hiring an agency?
We have put together a helpful article so you can choose the right social media marketing agency to hire.
What is social media marketing?
The practice of using social media to drive traffic and sales is social media marketing. also known as digital marketing and e-marketing. Social media marketing is method to interact with current consumers. It has analytics to track the effectiveness of their campaigns and find new ways to interact.
Why should my business use social media marketing?
Should your business pick social media marketing among all options available for marketing? The answer is yes if you do any sort of online business. Small startups to multichannel industrial giants, gains from being active on social media.
The readership on social media platforms varies. Businesses may target them based on unique demographics and interests. It’s the most cost-effective kind of advertising for companies. Social media is more than a tool for businesses. It serves as a key channel of communication between customers and the business.
Here are some reasons your business should use social media marketing:
- Increase Brand awareness
- It’s where your customers spend most of their time
- Communicate directly with your customer
- Build new relationships
- Help your website’s SEO
- Promote your products and services
- Cost-effective advertising
- Increase conversion rates
Should I hire a social media marketing agency?
You could do it yourself, but that would need a lot of time, work, and money if you didn’t know what you were doing. The majority of people do this, which is why most companies efforts fail.
Give the reins to a team of professionals that commit to getting you results instead. It relieves tension, helps you save money and yields better results.
We are experts at what we do
You are busy growing your business, and you do not have time to learn social media marketing. Creating posts on Facebook is the easy part. Running successful advertising campaigns, analyzing engagement rates and creating shareable content is complex.
Missing a graphic or putting a link in the wrong place can destroy conversion rates. Knowing the technical backend of how these platforms work is important. We keep up with the changes in the tech so you don’t have to.
Dedicated Team
Agencies have a dedicated team of professionals who specialize in certain skills. We have graphic designers, copywriters, marketing directors, content managers, videographers and account managers. Hiring experts shows in the results of your social media marketing campaigns.
Tools and Resources
Agencies to buy tools and pay premium subscriptions for dashboards and analytics reports. This helps improve performance of your social media channels. Most individuals cannot afford these tools or take the time to learn how to use them. Tools like Buffer help agencies schedule posts for many social media channels.
You save time and money
Learning social media marketing can be time consuming and expensive. The tools cost you subscription fees, but, your time is most valuable. Spending time away from your business costs you money. And if you social content fails to get results, then it was a total waste of time.
Questions to ask before hiring a social media company?
Ask a social media agency the following questions when preparing to hire. Their responses will assist you in making the best choice possible.
- What social media platforms are best for my business?
- What metrics are most important that we should track?
- What should my goals be on social media?
- Can you show me the results of social media marketing projects you’ve completed?
- What strategies do you put in place to get results?
- How should I divide my budget for advertising?
- Have do you handle a negative experience with a customer?
- What is the profit margin for the agency on advertising budgets?
How much does a social media marketing agency cost in Birmingham, AL?
Social media agencies generally cost as little as $500 per month for a one time service. They can cost up to $2,000 per month for social media management and advertising. The price of social media marketing and management services varies. Factors can be its region served, reputation, and services provided by the firm.
Paying an agency to maintain your social media accounts can cost you between $500 and $5,000 each month. The number of social media channels and volume of helps determine the price.
We say to divide 10–20% of the marketing budget for your company on social media marketing. If your marketing budget is $100,000, your social media marketing budget should be in the range of $10,000 to $20,000.
Most digital marketing agencies charge between 10% and 15% markup in fees. If you can get an agency to agree to 6% or 10% you are saving money.
